How Industrial Photography Can Benefit Your Business
“A picture is worth a thousand words” – an old cliché, but true nonetheless. In fact, it couldn’t be more accurate in industrial photography. Thanks to new and advanced photography technologies, such as drones, HDR, high-resolution cameras, interactive media, and cutting-edge editing tools, industrial photography is quickly becoming a preferred mode of communication in various commercial sectors.
What is industrial photography?
Industrial photography refers to real videos or pictures of machinery, worksites, equipment, workers, and facilities taken by a professional photographer. The photos can be posted on all kinds of business media outlets, including websites, brochures, newsletters, and billboards. Industrial photographs are often stringed together into time-lapse videos to capture a manufacturing, mining, or construction process.
The applications of industrial photography range from marketing to education. Here are five ways that your construction business could leverage the artistry of professional industrial photography:
1. Visual storytelling
Construction projects usually take a long time to complete. Although the final structure, say bridge, building, or road, may be breathtaking, the journey getting there is more impressive. Pictures are the best way to capture the fetes and hours of intense labour that go into a construction project. For instance, a time-lapse video can show the progress of an entire monthslong project in just a few minutes without missing any crucial details.
2. Showing a more pleasant side of the construction business
To most people, the construction business is rather dull and messy, and they’re mostly right. The reality of squeaking machines, dust, smoke, and shouting builders is obviously not the image you want for your brand.
Industry photography shines a new light on construction projects through visually pleasing presentations that show a less messy side of building operations. Think of industrial photographs as a way to show audiences how the sausage is made without spoiling their appetite.
3. Creating a compelling portfolio
Industrial photography is a great digital marketing and advertising tool. You can upload videos and pictures of your past and ongoing projects on the company’s website, social media channels, and outreach emails to persuade potential clients into purchasing your products or services.
Industrial media adds flair to your corporate branding and also yields tangible results. Videos are particularly engaging and have a high retention rate, creating an immersive marketing experience. Customers too love media content; according to a recent survey, 54 per cent of consumers want to see more branded videos.
Another way you can use industrial photography for marketing is in pitch meetings. Visual elements reinforce your pitch by making it more compelling, lively, and believable. Industrial photographs also showcase your expertise and work processes in great detail to strengthen your case.
4. Educating trainees and clients
Some engineering processes and concepts are very complicated and confusing. Sometimes the meaning easily gets lost in translation and industrial lingo when trying to verbally explain some of your ideas to clients and even new hires or trainees. Luckily, visual aids give a clear, real-life demonstration of solving complex problems. It’s a practical and exciting way to get messages across to different audiences and an essential component in creating internal training material.
5. Project documentation
Industrial photography is an easy way to make formal documentation of a project from start to end. Instead of documenting an entire project in boring plain text, why not spice things up with detailed, self-explanatory professional photos that can actually prove your hard work and ingenuity?
With so many perks and applications of industrial photography, you want to be sure it’s done right. HiVis Pictures is your one-stop-shop for professional industrial photography, videography, and time-lapse videos. Our team of highly skilled and vastly experienced photographers, cinematographers, and animators are on hand to bring your projects and brand to life in vivid images. We believe that every shot has a story to tell. Reach out to us and have your story told as it is.