When you and your team are putting your time and energy into a large project, you might want to provide updates and show off your teams’ hard work. Most people opt for posting project milestones online as they go, but there’s a much more visually compelling way for telling the story of the progress you’ve made.
Time-lapse photography comes with several unique advantages over both video and standard photo updates. It’s a technique in which images are captured over a long period of time and then put together to create a sequence where time appears to be moving faster. One can present a project build over a two month period into a 10-20sec clip.
This is an optimal way to document your work in-depth, especially for large-scale projects. Here are the three primary reasons why time-lapse photography is a great technique to post about your project milestones:
1. Time-Lapse Photography It’s More Dynamic
Time-lapse photography can be done in a way that’s either fixed or dynamic. Both are superior to individual and gradual photo updates, but the dynamic approach allows your work to be captured like never before. Using the dynamic method, a trained photographer will set up their cameras for shorter periods of time using multiple different angles.
This is largely why time-lapse sequences are far more compelling and engaging for viewers on social media and beyond. It also allows people to see your project quickly and from various perspectives as opposed to having to read through multiple posts, flick through slideshow galleries or watch long videos.
2. It Captures the Details
Dynamic time-lapse photography is great at showing the progress and achievements you’ve made over the course of hours, days, or even months in just one short sequence. Despite a time-lapse sequence being shorter than most videos, they still manage to show off the fine details of a project’s progress better.
The reason? Due to time-lapse photography covering a longer period of time using hi-resolution digital cameras and then each frame is put into a sequence, viewers will have an easier time recognising the small changes and achievements as they happen. If you instead ask viewers to wait weeks between project updates, they understandably may not be able to appreciate the progress you’ve made without going through the effort of searching for your previous update.
3. It Keeps People’s Attention
Given that most people post the same standard photo updates, using time-lapse photography is guaranteed to make your project stand out on any timeline. Photo updates typically come with long captions explaining where the project started and where it’s currently at. With time-lapse photography, people can see where the project began, where it is now, and how it got there without having to do any reading.
Another downside to gradual or delayed photo updates is that people may just lose interest in the project altogether. If the audience you’re hoping to reach has to wait a few weeks for another project update, it’s possible that they’ll forget about your work entirely. Needless to say, this is the exact opposite result that businesses hope to achieve when posting project milestones.
Posts that use time-lapse take into account both how crowded social media is and how fast-paced our society has become. By condensing hours, days, or months of progress into a dynamic sequence that’s only a few minutes long, you’re sure to keep people’s attention far more than if you use video or individual photos.
Choose HiVis Pictures for Melbourne Time-Lapse Photography
The HiVis Pictures team have decades of collective experience in time-lapse, industrial photography, videography, video production, and much more. Throughout our work on major projects with clients of all industries, we’ve prioritised storytelling, aesthetics, and reliability above all else.
If you have any questions or would like to collaborate with us to get your project the attention it deserves, please don’t hesitate to reach out. You can call us at 0418 102 696 or contact us via our contact page.
We look forward to hearing from you.